PostBack URL

Success postback

This URL is fired as server to server postback pixel in case of successful complete. Both redirect and postback URLs can be used. First, Innovate system will fire postback pixel and then redirect user to the success redirect URL. Postback can be used for more secure logic with whitelisting server IPs.

Postback fail

This URL is fired as server to server postback pixel in case of all status except complete.

Following fields support in postback URL :-

Field	Merge Field	Definition
token	%%token%%	Unique survey transaction ID.
pid	%%pid%%	Unique user Id sent to Innovate in survey entry link as part of PID variable. Innovate will send it back to supplier in the redirects or postback.
status	%%status%%	Status of survey(success(1), termination(2), over quota(3), quality termination(4), pre survey termination(5), pre survey over quota(7) and pre survey quality termination(8))
revenue	%%revenue%%	Supplier final calculated CPI for survey complete.
trackId	%%trackId%%	Supplier unique transaction Id sent to Innovate in survey entry link as part of trackId variable. Innovate will send it back to supplier in the redirects or postback.
hashdata	%%hashdata%%	Innovate support 2 algorithms to hash the entire string of redirect/postback URL. SHA1 and MD5. Supplier can choose any method from this and InnovateMR will share secret key for supplier account. Supplier can use that key to decrypt the value and match the exact string.
termReason	%%termReason%%	Reason of survey termination.
surveyId	%%surveyId%%	Survey Id for which supplier have sent traffic.